Windows serve multiple purposes for businesses, especially small businesses. They serve as a source of natural light, provide people with a bit of insight as to what the business is, and acts as advertising space. That is why LED lights for business windows are so important.
LED Lights for Business Windows
The best LED lights for business windows can help bring even more attention right to the spot your business can utilize it most. The most important thing to remember is that these lights will serve a slightly different purpose and therefore, aren’t exactly needed.
But they will help attract customers to your business, so they aren’t unnecessary either. That is why LEDs are the best option. LEDs won’t use a lot of energy and that will translate into the monthly costs of energy. You can easily add more lighting to your windows without adding much cost to your business.
But there are a few things you should consider when choosing those LEDs for the perfect window display.
LED CRI
What is CRI? CRI stands for Color Rendering Index, and it represents how colors are shown in a specific light. For example, you have a red-orange shirt in your window display, and it looks red orange in the sunlight. But it looks redder in the light at night.
The CRI can help you determine the right bulbs to use to light up the shirt, so the colors show true. The goal is to get as close to a CRI of 100 without reaching for incandescent bulbs. You will find that daylight LEDs have more options for a CRI of 100. But that doesn’t mean they are the only LEDs out there for your needs.
LED Color Strips
Adding pops of color to your display is important. Color draws the eye and that’s exactly what we want to do with our windows. However, it will require strategic placement so that the color attracts the eye, but the products aren’t hidden. The trick is to combine color lighting around the window’s borders and use spotlights with high CRIs for the products in the display.
This will help as often the spotlights, blend the colors, and allow products to speak for themselves. LED strips are the best LED lights for business windows. Strips can be manipulated to fit any space, can be added to, or taken from, and can often be made to change colors with thousands of color options.
Making the Sale
The goal of LED lights for business windows is to make a sale. That is the goal of every aspect of every business. It is important to always remember the goal and the way we do that is by highlighting the important things. Lights are perfect for highlighting things, especially in your windows.
You are creating a visually appealing setting that entices customers to come inside and see what else is available or to grab whatever it is they see in the window. However, there needs to be a level of uniqueness to your displays, or they may fall short.
Think about your business specifically, the products you sell or the services you offer. Integrate those things into your window first. Afterward, you can use light to add highlights.