Summer is a unique time for lighting. People may not realize it but there is less of a need for lighting during the summer. Fewer cloudy days mean more natural light we can utilize and less energy we need to pay for monthly. Summer retail lighting ideas for small businesses can help.
Clear the Way for Natural Lighting
The best summer retail lighting ideas for small businesses can help them save money and utilize natural light more often. Natural lighting is simply sunlight. Sunlight is good for us in so many different ways. Many small businesses have access to natural lighting but don’t get a whole lot of it during the day.
However, the sun is out longer during the summer. In fact, most places don’t see the sun go down until it is closing time. That means there is no need to load up the space with as much lighting, at least, not the same amount you would use during the winter season. You also will want to clear the windows if your businesses utilize window displays.
Getting Outdoorsy
People love getting outside during the summer season, even at night. Your business may not be open, but that is no reason to skip outdoor lighting. In fact, the most important of all the summer retail lighting ideas for small businesses is to light up the outside.
You can use that outdoor lighting in the landscape to draw more attention if your business is open at night. But you can also use that lighting to help keep the area secure if your business is closed. Don’t skip outdoor lighting during the summer.
Remove Half the Bulbs
We already know that natural lighting will do a lot of the heavy lifting during the day. You can easily remove half the bulbs or a quarter of them during summer. This will not make much of a difference for lighting but will have an effect on your energy bill.
Plus, natural lighting aids productivity. There are so many reasons to rely on natural lighting more often, especially when it is out more.
Dimmer the Better
You can use summer retail lighting ideas for small businesses to help lower the cost of energy. But you can also use these ideas to help create a summer ambiance in your space. Dim lighting mixed with sunlight can make a real statement, an inviting one.
The combination helps keep shadows away, making the sunlight feel stronger and warmer. This is an inviting ambiance that people will enjoy and won’t cost you much at all.