The holiday spirit is not just for people at home, it can be expressed at work too. The easiest and most beautiful way is to use modern holiday lighting ideas to brighten up the season. Luckily, you can use LED lights to keep the costs down while also shining bright this holiday season.
Bring the Community Together
Modern holiday lighting ideas for your business can help you stand out amongst a sea of holiday lights up and down the street. The holidays bring us together in many ways. We see that idea in action in neighborhoods that get together and create a joint decoration plan. Businesses can do that easily.
Most small businesses can be found in shopping centers that already have matching buildings and storefronts. Take it further during the holiday season by teaming up with those stores around you to produce a joint design plan. Each store can use the same type of lights and layouts to create a uniform design that would bring people from all over to see.
Bright White Lights
There was a time when modern holiday lighting ideas for your business meant getting colorful with the lighting. But those days are gone and there is no telling when it will return. However, we still use lighting, we just use bright white lights instead. Businesses can utilize white holiday lights in multiple ways.
For example, you can use them to increase the security around windows and dark corners around the building. The lights will seem like décor and people will love them. But they are serving a double purpose by also increasing the amount of light they provide outdoors.
Photo Ops
People love a good photo opportunity, especially during the holidays. Small businesses can create buzz around their business and get some free advertising in by simply creating a photo op. There are a few different ways you could get this done like covering one entire wall in lights and adding some outdoor décor nearby to create a scene.
You can also create a window display with lights décor that will attract people to take pics, tag the location, and share on social media. This is a straightforward way to get free advertising while also creating holiday joy in your community.
Light the Way
One of the best modern holiday lighting ideas for small businesses is to create a path with lights. The path can be up to your door, through the drive, or wherever you can make it work. This creates a moment for people to take photos or videos and just draws attention to your business.
This may require a bit of effort depending on how you want to design your pathway. PVC and zip ties could be your best friend. But you could also create a more magical experience by keeping the lights low and hidden on the ground. The shining lights will come through at night and create a magical landscape.