Signage is important for a business. They help people know where your business is and what your business does. However, sunlight isn’t available 24 hours a day, so these outdoor signs need LED lighting. LED signage outdoor ideas for your business can help. These LED signage outdoor ideas for your business can help ensure your business is visible even after the sun goes down.
LED Signage Outdoor Ideas for Your Business
Outdoor signage is very important for any business. This is why most signage comes at a premium. These investments are meant to make a difference in your business, and they do. Outdoor signage boosts visibility 24 hours a day, 7 days a week. It can help create impressions if your business is small, drives impulse traffic, and is ultimately cost-effective marketing.
The problem is, you need to make sure your signage is visible at night as well. Even businesses that aren’t open late can still attract customers to visit later if they drive by at night.
Types of Outdoor Signage for Your Business
There are different types of signage your business can consider using, and some your business won’t have a choice but to use. Monument signs are signs that are attached to a structure separate from your building. Think of those community signs outside gated communities or hospitals.
Building signs are another type, and they are exactly what you think, signs on buildings. Dimensional signs are building signs with three dimensions, not just flat signs hung on a building. Lastly, window graphics are great indoor signage visible from the outside. All of these signs can use LED lighting.
Backlit Signage for Your Business
LED signage outdoor ideas for your business offer two lighting options: backlit or frontlit. Backlit signage might cost a bit more as the lighting is often built into the sign. We can apply backlit lighting to dimensional signs for a cool effect or to building signage. Monument signage often comes with built-in lighting as well.
This type of signage is great and offers plenty of lighting. This is best used by businesses that aren’t open after the sun goes down. However, businesses that are open at night might want to consider more direct lighting.
Frontlit Signage for Your Business
The best LED signage outdoor ideas for your business cover your business, whether it is open or closed. Frontlit signage doesn’t have built-in lights. Instead, lights are often attached to the signage just below the sign. The light is then projected onto the sign, providing enough illumination for anyone to read it.
Business owners could even add their own lighting to the sign to create a frontlit sign. However, it is important to check with local codes before adding anything to your signage.
LED Light Signs
The last type of LED signage you could use is light signs. Light signs encompass a variety of options, such as LED neon lighting and digital LED signs. These signs are made of light, making them an easy choice for businesses open at night. Of course, these lights will need to be calibrated so that they can be seen during daylight hours.
That is especially important if you plan on using a digital message sign as your only signage. Combining signage in that instance is a far better idea. All signage and outdoor features of your building should comply with local codes. Be sure to check before making any purchase of signage.