Today, shoppers are more focused on comparisons and getting the best price possible when shopping. It’s so easy to walk into a store, see something you like, and then pull out your phone and try to find it for a better price. That means it is up to the retailer to find ways to make their store something more than just a shopping experience. How lighting affects sales is only part of the problem. It is important to create an experience for your shoppers so that they are more interested in shopping with you than online and lighting can help.
Figure out how lighting affects sales for your store in order to utilize that tool and create a shopping experience people love.
How Lighting Affects Sales | Starts Outside
Believe it or not, your sale doesn’t start inside the store, it starts outside. The goal is to create a welcoming environment, to pull customers into your store. Keep exteriors well lit so they feel safe coming inside and this is an opportunity to showcase your best selling products. Utilize windows and exteriors to shine spotlights on products, literally. Mixing lighting intensity is a good way to attract attention and attention can lead to sales.
How Lighting Affects Sales | Strategic Lighting
LED lighting makes it very easy to use different intensities with lighting. For example, if you have a specific product that you want to be sold, use brighter lights on it. LED lighting also gives you the ability to use different colors and that is an amazing tool. However, when it comes to your products, try and always use plain colored lighting. Using different colored lighting on products could change the appearance and that is not something you want to do.
How Lighting Affects Sales | Productivity
Not only can lighting lead your customers through your store and make them feel safe it can also help with productivity. Studies have shown that daylight makes people more productive, to be more specific, blue-enriched lighting that is 17,000K increase work performance. This means you can utilize lighting to help make employees more productive and that means your brand’s message will get across better.
How Lighting Affects Sales | Window Display
Your window display can really use lighting but in different ways. Here, you can get crazy with lighting and make displays more interesting to draw attention to your products. Think of your window display as an introduction to your store, what you do here will set the tone for what people feel when they come into your store. If you want it to be a fun, relaxing tone, make the display fun and relaxing.
How Lighting Affects Sales | Relaxing
Bright lights are meant for the product, the goal is to let your product speak for itself. As for the rest of your store, the goal should be to create a relaxing feel so people aren’t stressed as they shop. Warm lighting has been proven to create a more relaxed environment so that is where you want to be when it comes to lighting the rest of your space.